Aureole 2023

Volume XV

SEPTEMBER 2023

Sl NoTitle of the articleAuthor(s)Pages
1A Study on Emerging Trends that are Reshaping the Digital Marketing and Its Sustainable Growth in IndiaArman Nisha Ansari1-8
2Mycorrhizal Association of Verbenaceae and Lamiaceae Plants A Systematic StudyAamila T A, Shahina N K9-16
3Green Human Resource Practices in Information Technology SectorAbhisha N, C L Jeba Melvin17-24
4Revisiting the Ramayana: A Character Cursed for Centuries! Deconstructing the Folk Poet Haldhar NagBalaram Panda25-36
5Advanced Framework to Analyse the Impact of Digital Marketing on Online Purchase Intention with Respect to Organic Food ProductsSruitson L, N. Arun Fred37-45
6A Study on the Faunal Diversity of Sree Narayana College CherthalaAmala Mary G, Aparna K R, Jayalekshmi L, Akhila Baiju,
Ardhra S, Maneeja Murali and Reshmi V
46-57
7Forensic Accounting – Role in Corporate Fraud Investigation in IndiaParvathy S58-65
8Effect of Green Synthesised Silver Nanoparticles on Germinationand Growth of Allium ParvumAnju T R, Ashly Babu, Divyaja Shaji,Hiba Fathim S66-72
9Impact of Non- Performing Asset Upon Profitability of State Bank of IndiaSonet Simon, Rose V.J73-77
10Insilico Studies of Remdesivir Triphosphate on Hemorrhagic Fevers and Molecular Dynamic Simulations of Hemorrhagic Fever VirusesAiswarya Joy, Aby Jimson, Annu Thomas78-87
11Banking Awareness and Banking Habit Among Kudumbashree Members of Thrissur DistrictDhaya K M,
Nisha Leela Jose
88-93
12Machine and Deep Learning Techniques for Cancer Regions Detection in Thyroid Ultrasound ImagesArathi Chandran R I, Lekshmi V94-107
13A Comparative Analysis of Growth of Retail Stores During the Pre and Post Covid Period in the Kottayam DistrictManya Jayakumar,
Deepak Baby
108-117
14A Brief Study of Certain Anti- Hair fall Plants in 7th and 8th Wards of Thalappalam Panchayat in Kottayam DistrictJince Mary Joseph, Ashmi Saji, Geethika Thambi, Therese Joseph118-129
15Cloaked in Shadows and Bloomed in Fire: A Critical Engagement on the Radical Potential of Indian Queer Literary NarrativesNila P130-135
16नया सोच का आगारा कराता उपन्यास – अस्ततत्वThara Benny136-140
17Navigating Through Patriarchy: A New Historicist Reading of theSubversion and Containment in ChiruthaKrishnapriya M141-146
18പ്രണയം, മാനവാന്തര കാലഘട്ടത്തിൽ സ്പൈക് ജോൺസിന്റെ ഹെർ എന്ന സിനിമയെ ആസ്പദമാക്കി ഒരു പഠനംജയ്സിമോൾ അഗസ്റ്റിൻ147-51
19Tracing out Toxicity: Prioritising Life over RelationshipsAmrutha Hari152-157
20Taxonomic Studies of Desmids from Peechi Vazhani Wildlife Sanctuary KeralaBibina P B, Ammini C J, Sreekumar V B158-173
21The Nation at War in the Bollywood Movie Anek: A Semiotic AnalysisLuku Mornag174-179
22Synthesis Characterisation and Antibacterial Study of Zinc OxideNanoparticlesAlsha Jaino, Gayathri B Raj B, Sandra A, Aby Jimson, Annu Thomas180-184
23Art Speaks History: A Study in Transitioning Ideas of Gender and Modernity in Raja Ravi Varma’s PortraitsAshna K Asok185-190
24Cosine Similarity for Question MatchingJinsu Ann Mathew, Joe Jacob, Ninan Sajeeth Philip191-194
25A Study on the Effect of Shampoos on Vigna AngularisSherin C Baby, Ambili T R195-201
26Need for Innovative Praxis in Environmental EducationKripa Gladys Mena202-204
27Development Practice at the Crossroads an OverviewSoorya Anand205-214
28Maya Krishna Rao’s Walk and Indian Monologues: Perusing the Non- Dramatic Turn in Indian TheatreJasmin Baby215-219
29In Silico Study of Potential Activity of Tenofovir Derivaitves Against HepatitisKeerthana Pradeep K V, Aby Jimson, Annu Thomas220-228
30Studies on Water Quality Parameters of Kodoor River Kottayam Kerala South IndiaRadhika R, Sojomon Mathew229-247
31Liminality and Gender: A Study on Munshi Premchand’s The Chess PlayersSayana Sam248-251
32Microwave Assisted Green Synthesis of Luminescent Graphene Quantum Dot- Gold(GQD-AU) hybrid Nanomaterials for Environmental ApplicationsSijo Francis, Akshaya Sasikumar, Manasy K S252-258
33Outcaste Tribes and Untouchable Castes as Dalit Collective: A Critical StudyTeddy C Anthappai259-264
34The Making and Mechanism of Self- Help Books: A Reader Response CritiqueParvathy B R, Suja T V265-272
35Patriarchy through Patriotic Lens: A Study on the Portrayal of Women Freedom Fighters in Indian Patriotic FilmsJomia George, Amaljith N K, Robin George273-281
36Medical Tourism: An Exemplar of Price DiscriminationDeeya Deep Anand282-291
37Retirement Planning Behaviour: The Effect of Financial Literacy and Demographic Variables of Middle Income Groups in KeralaAnsiya P A, A Sulekha292-302
38Rise and Reach Theatre and Poetry: A study of Little Magazine Kerala KavithaMeera Mary Joseph303-306
39The Effect of Covid- 19 on the Digitalization of Purchasing ProcessNinikala K, B Johnson307-315
40Presencing the Invisible: Historical Revisionism through the Graphic NarrativeSandra Mariam Xavier316-321
41An Eco- Critical Study of William Wordsworth’s “The Tables Turned”Sharad Kashyap322-324
42Option Trading Strategies for Volatile Market Conditions: A Study of Select Steel Companies in IndiaRachappa Malge325-331
43A Study on Colonia Intrusion, Displacement and Migratory Slavery in Abdulrazak Gurnah’s Novel ParadiseVinaya G Naik332-338
44A study on role of Insurance Companies in Driving Growth of MSMEs with Special Reference to ICICI Lombard Insurance CompanyNizamole Abdul Kader, Ansala N L339-346